Alvarez 2009 Catalog

alvarez cat coer

Product Photography: Earl Harper Studios

Photo Retouching: Kristina Childs

This catalog was to redefine the look of the Alvarez brand after their release of all-new headstock designs. We subtly separated the higher-end Alvarez Yairi guitars with the standard Alvarez guitars by making Yairi a dark color scheme while keeping the less expensive Alvarez guitars a light color theme. This carried through all branded materials. I also defined a new brand font, logo treatment and brand style guides.

I directed and post-processed/retouched the photo shoot, which was taken by Earl Harper Photography.

alvarez cat 1

alvarez cat 2

alvarez cat 4

alvarez cat 3

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